Overview

Personalisation is much beyond greeting with a person’s first name. It’s about moving out of that primitive facade and going deep into the micro-levels that enable you to tailor content that is behavioural, contextual and data-driven.

It’s the era of “customer-centric” approach of marketing. Customers demand and expect communication and experiences which they want to receive. Nowadays Customers are constantly bombarded by different messages across different mediums. The Contextual approach, stimulates engagement in a world of overcrowded marketing messages, adding a layer of relevance that consumers are more likely to respond to. The expectation is to be recognised and treated as an individual.

Understanding that Customer’s behaviour and interests’ changes over time, is the key to accurate context. Every click, download, or purchase gives critical information about the customer’s wants, needs and lifestyle.

Personalised content can be tailored and targeted, based on behaviour, demographic and psychographic parameters, which results in focused, contextual messaging. Personalised marketing based on behavioural context makes the customer feel understood and results in a higher conversion rate.

Overview

Personalisation is much beyond greeting with a person’s first name. It’s about moving out of that primitive facade and going deep into the micro-levels that enable you to tailor content that is behavioural, contextual and data-driven.

It’s the era of “customer-centric” approach of marketing. Customers demand and expect communication and experiences which they want to receive. Nowadays Customers are constantly bombarded by different messages across different mediums. The Contextual approach, stimulates engagement in a world of overcrowded marketing messages, adding a layer of relevance that consumers are more likely to respond to. The expectation is to be recognised and treated as an individual.

Understanding that Customer’s behaviour and interests’ changes over time, is the key to accurate context. Every click, download, or purchase gives critical information about the customer’s wants, needs and lifestyle.

Personalised content can be tailored and targeted, based on behaviour, demographic and psychographic parameters, which results in focused, contextual messaging. Personalised marketing based on behavioural context makes the customer feel understood and results in a higher conversion rate.

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What people have to say:

“I like the videos a lot. Thank you for your hard work and patience.”

Philam Life BDM

What people have to say:

“I like the videos a lot. Thank you for your hard work and patience.”

Philam Life BDM